Steve Dunne

Steve Dunne

CEO
Digital Drums Ltd

Steve Dunne is a PR and marketing strategist with over 30 years’ experience of managing national and international campaigns for leading international blue-chip brands. 

He is a former head of Corporate Communications at British Telecom, HSBC and South African Airways, holding key roles at pivotal times in the history of those corporations. Steve has also led four major PR consultancies including Countrywide Porter Novelli (which was a top three global agency at the time) and he was a founder, managing director and later executive chairman of Brighter Group one of the UK’s leading travel specialist agencies.

Steve currently leads Digital Drums, a marketing and communications strategy consultancy.

In May of 2018 Steve was made a Fellow of the Public Relations Communications Association (PRCA) for services to the PR profession and inaugurated into the PR Hall of Fame. Steve is also listed in the PR Week Power Book as one of the most influential PR professionals in the travel sector.

Steve writes a regular marketing column for travel trade publication Travel Weekly and is often used for commentary on the sector by TV, radio and newspapers. He is currently deputy chair of the Chartered Institute of Marketing Travel Industry Group. A much in demand speaker on all thing’s PR and marketing, Steve has a particular expertise in crisis management and reputational PR.  

Steve has also trained and coached senior executives in many industry sectors including hotels, aviation, tour operating and destinations. Outside of the travel sector Steve has trained representatives of The Prime Minister’s Office, the Scottish Parliament, Welsh Assembly, The Royal Navy, and several UK Police forces, including the Metropolitan Police, in addition to most of the global charities and a range of blue-chip FTSE 200 companies including Diageo, Arcadia Group, Virgin Atlantic, Vodafone, Barclays Bank and HSBC.

Steve has also trained the top 150 PR consultancies in the UK and hundreds of PR and marketing executives through his work with the PRCA – the PR industry’s trade body.



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